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How Swivel works.

Swivel reads the systems you already run, builds a customer digital twin for every account, and gives specialized retention engines the context to act.

1. Data in

Start with the systems you already have.

Swivel reads the places where retention signals already live: CRM, collection systems, your warehouse, and external context.

CRM, collection systems, data warehouse, and external data feeding Swivel.
CRM
Accounts, owners, plan, support history, and team notes.
Collection systems
Invoices, failed charges, dunning state, and renewal risk.
Data warehouse
Usage, logins, and engagement trends.
External data
Outside signals that sharpen the customer picture.
Data cleaning, aggregation, digital twin modeling, and orchestration agents creating customer digital twins.

2. Customer model

A digital twin of every customer.

Specialist agents clean and join the signals, then keep a living account model that the rest of the system can read.

  1. Data Cleaning Agent

    Makes the incoming signals usable.

  2. Aggregation Agent

    Joins billing, product, support, and CRM context.

  3. Digital Twin Modeler

    Keeps the customer digital twin current.

  4. Agent Orchestrator

    Routes the work to the right engine and the right human.

Each twin keeps the context that matters
Behavior
Billing
Engagement
History

3. Retention engines

Specialists act on the twins.

Each engine owns one retention job. They run in parallel, using the same customer context instead of asking one general agent to do everything.

Retention engines around an intelligence hub: payment recovery, churn risk, cancellation saves, win-back, auto renewal, and onboarding.
Churn Risk Radar
Finds accounts pulling away before they cancel.
Win-Back Engine
Reaches lapsed customers with the right timing and offer.
Payment Recovery Engine
Stops billing problems from becoming churn.
Cancellation Save Engine
Matches the cancel moment to the right save play.
Onboarding Autopilot
Gets new customers to first value.
Auto Renewal Engine
Clears renewal friction before the term lapses.

Why this shape

A team is easier to understand and control.

The architecture stays legible: one shared customer model, specialist engines, and human approval before anything reaches a customer.

  1. 01

    Specialization

    Each agent has a narrow job, so the behavior is easier to review and improve.

  2. 02

    Parallel coverage

    The engines work every customer twin at the same time instead of waiting in a queue.

  3. 03

    Human-approved handoffs

    Agents prepare the save. Your team approves the customer-facing action.

Governance

Every customer-facing action stops at Sign-off.

Agents can prepare the work, but they do not send customer-facing actions without approval.

Security & governance
Sign-off
Approve, edit, or reject the action before it reaches a customer.
Reasoning trace
See the signals the agent used and why it suggested the move.
Audit trail
Every proposed and approved action is logged for review.

Tools we read from

Connects to the stack you already run.

Billing, subscriptions & app stores
  • Stripe
  • Adyen
  • Recurly
  • Chargebee
  • Zuora
  • Recharge
  • Paddle
  • RevenueCat
  • Superwall
  • Apple App Store
  • Google Play
  • Roku
  • Amazon Fire TV
CRM, support & success
  • Salesforce
  • HubSpot
  • Zendesk
  • Intercom
  • Gainsight
  • Pendo
  • Gorgias
  • Loop Returns
Lifecycle & messaging
  • Braze
  • Iterable
  • Klaviyo
  • Customer.io
  • Attentive
  • Postscript
  • Mailchimp
  • Twilio
  • WhatsApp
  • OneSignal
  • Yotpo
  • LoyaltyLion
  • Smile.io
  • Okendo
Data & warehouse
  • Snowflake
  • Google BigQuery
  • Databricks
  • AWS
  • Segment
  • Datadog
Commerce & community
  • Shopify
  • WooCommerce
  • Substack
  • beehiiv
  • Ghost
  • Kit
  • Patreon
  • Memberful
  • Kajabi
  • Circle
  • Discord
Local, fitness & learning
  • Toast
  • Square
  • Clover
  • Lightspeed
  • OpenTable
  • Resy
  • SevenRooms
  • Google Maps
  • Yelp
  • Tripadvisor
  • Mindbody
  • ABC Fitness
  • Glofox
  • Mariana Tek
  • Canvas
  • Moodle
  • LearnWorlds
  • Teachable
  • Thinkific
  • Zoom
  • Typeform
  • Zapier
Trust, fraud & data enrichment
  • Sift
  • Hive
  • Sendbird
  • Stream
  • Plaid
  • Alloy
  • Socure
  • Unit21
  • ComplyAdvantage
Insurance agency systems
  • EZLynx
  • HawkSoft
  • Applied Epic
  • AMS360
  • QQCatalyst
  • PL Rating
  • Canopy Connect
  • Ivans Download
  • AgencyZoom
  • Levitate

Put our agent teams to work on your customer retention.

Three weeks. The agent team works real at-risk accounts alongside your team, with every customer-facing action human-approved.