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Creators & newsletters

Keep paid fans after the first month.

Swivel reads newsletter, membership, billing, and community signals to find free readers ready to convert, paid members starting to fade, and lapsed fans worth winning back.

The leak

Where paid subscribers quietly stop reading.

  • The almost-paid reader

    A free subscriber opens every premium teaser and clicks paywall links, but never gets a timely reason to upgrade.

  • The fading member

    A paid subscriber stops opening emails and stops joining community threads two weeks before renewal.

  • The community lurker

    A member joins Circle or Discord, watches quietly, never gets pulled into the right thread, and cancels because the membership feels passive.

The plays

A specialist for every way a reader drifts off.

Each engine works a different audience moment: free-to-paid, fading paid members, failed payments, community silence, and launch-led win-back.

  • Churn Risk Radar

    Convert the almost-paid reader

    Finds high-intent free readers based on topic affinity, open depth, and paywall behavior.

  • Churn Risk Radar

    Catch the open-rate slide

    Flags paid subscribers whose engagement drops before monthly or annual renewal.

  • Auto Renewal Engine

    Protect the annual renewal

    Assembles the member's real history with your work so renewal outreach feels specific, not transactional.

  • Auto Renewal Engine

    Recover the lapsed charge

    Recovers failed payments without sounding like a generic billing robot.

  • Win-Back Engine

    Win back the reader who left

    Re-approaches lapsed fans when a relevant series, event, cohort, or course launches.

  • Win-Back Engine

    Reactivate the community lurker

    Uses community silence, missed events, and click behavior to pull members into the right thread or session.

Reads your stack

Connects to the tools your audience already lives in.

The tools the agents read from to do the work, not a list of subscribers.

Publishing
  • Substack
  • beehiiv
  • Ghost
  • Kit
  • Mailchimp
Membership & billing
  • Patreon
  • Memberful
  • Kajabi
  • Stripe
  • Paddle
Community
  • Circle
  • Discord
CRM & warehouse
  • HubSpot
  • Snowflake
  • Google BigQuery

Put the agent team to work on your paid audience.

Have an upgrade test, annual-renewal gap, or community reactivation play you keep meaning to run? Let our agent teams work the stuck audience moments already in your publishing and billing tools.